8/10/2023 0 Comments Google trends youtubeNo matter the genre, consider other verticals as fair game to help spark creativity. Looking beyond typical places of inspiration into other areas, such as marching bands for a dance trend, can bring about something fresh that audiences gravitate towards due to their uniqueness. Why this matters: While dance trends are ubiquitous, majorettes show us that creative inspiration comes from spaces beyond the expected sources, which in this case would be artist videos and fan accounts. Majorettes have always been a hallowed part of Historically Black Colleges and Universities’ tradition, but are getting more recognition in pop culture, including these dances have re-energized and expanded the definition of what short form dance trends can look like. While majorette choreography is typically associated with marching bands, it has become a recurring inspiration for recent dance challenges such as Beyonce’s Upgrade U and Toosi’s Favorite Song (where even the artist got involved). What this is: There’s a new dance style taking over, and it’s modeled on majorettes. This not only allows for new content trends to arise, but also meets varying audience needs and interests across formats. In this case, instead of the typical longer storylines with analog horror, Creators are finding pithy and creative ways to demonstrate bite-sized interpretations of an already widely loved genre. Why this matters: Oftentimes, short form video in tandem with long form allows for different creative demonstrations on the same topic. While these were all long form series, the most recent manifestation of analog horror is doppelganger Shorts, where Creators record their evil body doubles to bring mystery, and eeriness to a situation, using both audio from the Mandela Catalogue and Sirens. It gained popularity through projects like Local 58, The Mandela Catalogue, and The Backrooms (Found Footage), which became one of the top trending videos of 2022. Analog horror refers to a genre of horror content that uses vintage media effects from TV broadcasts, VHS tapes, and old films to enhance stories. What this is: There has been an increase in spooky content popping up despite it not being October. Whether with the launch of a new channel, or a Creator looking to diversify the existing presentation of their content, it’s possible to still connect with audiences by using digital personas, realistic and cartoon-like, or your own face. Why this matters: As AI continues to have an increasing influence on creation, Virtual Humans indicate that audiences are open to engaging with generative Creators and humans alike. Unlike the cartoonish depictions of VTubers, Virtual Humans are digitally-rendered personas with hyper-realistic appearances who are captivating audiences by creating videos for popular content categories on YouTube, such as dance challenges on Shorts, music videos, and song covers. Combine that aesthetic with the recent rise of AI, and you have a good explanation for the arrival of Virtual Humans, with support from Gen Z in particular, in South Korea. What this is: You’ve likely heard of VTubers by now - animated personas who have exploded globally since their origination in Japan and are garnering over 1.5B views per month 1.
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